diff --git a/.github/workflows/notify-homebrew.yml b/.github/workflows/notify-homebrew.yml
index 75b6573..c166a95 100644
--- a/.github/workflows/notify-homebrew.yml
+++ b/.github/workflows/notify-homebrew.yml
@@ -22,7 +22,7 @@ jobs:
     if: >-
       github.event_name == 'workflow_dispatch' ||
       (github.event.workflow_run.conclusion == 'success' &&
-       startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
+      startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
     runs-on: ubuntu-latest
     environment: pypi
     steps:
diff --git a/.github/workflows/publish-aur.yml b/.github/workflows/publish-aur.yml
index 065d2a2..899a68c 100644
--- a/.github/workflows/publish-aur.yml
+++ b/.github/workflows/publish-aur.yml
@@ -31,7 +31,7 @@ jobs:
     if: >-
       github.event_name == 'workflow_dispatch' ||
       (github.event.workflow_run.conclusion == 'success' &&
-       startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
+      startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
     runs-on: ubuntu-latest
     environment: pypi
     timeout-minutes: 20
diff --git a/.github/workflows/publish-docker.yml b/.github/workflows/publish-docker.yml
index 44cc251..a47af66 100644
--- a/.github/workflows/publish-docker.yml
+++ b/.github/workflows/publish-docker.yml
@@ -22,7 +22,7 @@ jobs:
     if: >-
       github.event_name == 'workflow_dispatch' ||
       (github.event.workflow_run.conclusion == 'success' &&
-       startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
+      startsWith(github.event.workflow_run.head_branch, 'create-awesome-python-app@'))
     runs-on: ubuntu-latest
     environment: pypi
     steps:
diff --git a/docs/BRAND.md b/docs/BRAND.md
index e4a85c0..292de90 100644
--- a/docs/BRAND.md
+++ b/docs/BRAND.md
@@ -1,6 +1,36 @@
 # Brand
 
-Working identity for CPA (to be refined):
+Canonical visual identity for Create Awesome Python App across GitHub, PyPI, the website, and generated starters.
 
-- Tagline: One command. Any Python stack.
-- Story: choose template → add addons → ship with uv
+## Identity
+
+**Python node-graph** — composition-first scaffolding with a cool blue → green mark (distinct from Create Node App’s cozy amber → teal nest).
+
+| Token    | Value                 | Use                              |
+|----------|-----------------------|----------------------------------|
+| Blue     | `#3b82f6` / `#2563eb` | Primary accent, CTAs, highlights |
+| Green    | `#16a34a` / `#22c55e` | Secondary accent, success, links |
+| Dark bg  | `#0f172a`             | Default surfaces                 |
+| Light bg | `#f8fafc`             | Light-mode surfaces              |
+
+Primary gradient: `135deg, #3b82f6 → #2563eb → #16a34a`.
+
+## Messaging
+
+- **Tagline:** One command. Any Python stack.
+- **Story:** choose template → add addons → ship with uv
+- **Status:** Public **Beta** (CLI + catalog + website live)
+- **Audience split:** root README = contributors; package README = PyPI users; website = conversion + catalog
+
+## Source of truth
+
+- Org profile banner: [`Create-Python-App/.github`](https://github.com/Create-Python-App/.github) — `profile/banner.svg`
+- Marketing site: [`Create-Python-App/website`](https://github.com/Create-Python-App/website) — live at [create-awesome-python-app.vercel.app](https://create-awesome-python-app.vercel.app/)
+- Package hero: `packages/create-awesome-python-app/assets/hero.svg`
+
+## Do / don't
+
+- Do keep the node-graph logomark (composition metaphor shared with CNA, different palette)
+- Do prefer uv-first CTAs (`uvx create-awesome-python-app@latest`)
+- Don't reuse CNA amber/teal as the primary CPA palette
+- Don't invent a second logo system outside the node-graph mark
diff --git a/docs/DISTRIBUTION_SETUP.md b/docs/DISTRIBUTION_SETUP.md
index 702cd7b..d9649bf 100644
--- a/docs/DISTRIBUTION_SETUP.md
+++ b/docs/DISTRIBUTION_SETUP.md
@@ -42,7 +42,7 @@ git push origin create-awesome-python-app@X.Y.Z
 Then:
 
 1. Confirm **Release** (PyPI + GitHub Release) succeeds — Docker, AUR, and
-   Homebrew notify then start via `workflow_run`
+  Homebrew notify then start via `workflow_run`
 2. Confirm those three workflows complete
 3. Smoke: `uvx --python 3.12 create-awesome-python-app@X.Y.Z --help`
 
diff --git a/packages/create-awesome-python-app/assets/hero.svg b/packages/create-awesome-python-app/assets/hero.svg
index 4d868ed..5668587 100644
--- a/packages/create-awesome-python-app/assets/hero.svg
+++ b/packages/create-awesome-python-app/assets/hero.svg
@@ -1,4 +1,19 @@
 <svg xmlns="http://www.w3.org/2000/svg" width="800" height="200" role="img" aria-label="Create Awesome Python App">
+  <defs>
+    <linearGradient id="g" x1="0%" y1="0%" x2="100%" y2="100%">
+      <stop offset="0%" stop-color="#3b82f6"/>
+      <stop offset="55%" stop-color="#2563eb"/>
+      <stop offset="100%" stop-color="#16a34a"/>
+    </linearGradient>
+  </defs>
   <rect width="100%" height="100%" fill="#0f172a"/>
-  <text x="40" y="110" fill="#14b8a6" font-size="36" font-family="ui-sans-serif, system-ui, sans-serif">Create Awesome Python App</text>
+  <circle cx="60" cy="70" r="10" fill="#3b82f6" fill-opacity="0.9"/>
+  <circle cx="120" cy="70" r="10" fill="#16a34a" fill-opacity="0.9"/>
+  <circle cx="90" cy="110" r="14" fill="url(#g)"/>
+  <circle cx="90" cy="155" r="8" fill="#16a34a" fill-opacity="0.75"/>
+  <line x1="68" y1="78" x2="82" y2="100" stroke="#3b82f6" stroke-opacity="0.5" stroke-width="3" stroke-linecap="round"/>
+  <line x1="112" y1="78" x2="98" y2="100" stroke="#16a34a" stroke-opacity="0.5" stroke-width="3" stroke-linecap="round"/>
+  <line x1="90" y1="124" x2="90" y2="147" stroke="#16a34a" stroke-opacity="0.45" stroke-width="3" stroke-linecap="round"/>
+  <text x="160" y="105" fill="url(#g)" font-size="36" font-weight="700" font-family="ui-sans-serif, system-ui, sans-serif">Create Awesome Python App</text>
+  <text x="160" y="145" fill="#94a3b8" font-size="18" font-family="ui-sans-serif, system-ui, sans-serif">One command. Any Python stack. · Beta</text>
 </svg>