diff --git a/docs/trial-to-paid.md b/docs/trial-to-paid.md
index 5d80c481..d5d1010e 100644
--- a/docs/trial-to-paid.md
+++ b/docs/trial-to-paid.md
@@ -1,13 +1,13 @@
 ---
 title: Upgrade from trial to a paid subscription
-description: "Upgrade your Plausible free trial to a paid subscription. All stats are preserved, nothing resets. Change or cancel any time."
+description: "Upgrade your Plausible free trial to a paid subscription. Choose your plan and set up billing. Change or cancel any time."
 ---
 
 import useBaseUrl from '@docusaurus/useBaseUrl';
 
 Log in to your Plausible account. In the top right, click the **X trial days left** button, then click **Upgrade** in the **Subscription** section.
 
-All stats collected during your trial are kept. Nothing is reset when you upgrade.
+Subscribe before your dashboards and stats are deleted to keep your historical stats. Nothing is reset when you upgrade. See [what happens when your trial ends](trial.md#what-happens-when-the-trial-ends).
 
 <div class="browser">
     <img alt="Upgrade your trial account to a paid subscription" src={useBaseUrl('img/v2/account-settings-free-trial-upgrade.webp')} />
diff --git a/docs/trial.md b/docs/trial.md
index 185043da..c58275ea 100644
--- a/docs/trial.md
+++ b/docs/trial.md
@@ -13,9 +13,13 @@ This also means there's nothing to cancel. If you don't want to continue after t
 
 ## What happens when the trial ends
 
-If you haven't subscribed by the end of the trial, your dashboard is locked and we stop counting your stats. You can still log in to your account.
+If you haven't subscribed by the end of the trial, your dashboard is locked. You can still log in to your account.
 
-[Upgrade to a paid subscription](trial-to-paid.md) to unlock your dashboard. All stats collected during your trial are kept. Nothing is reset when you upgrade.
+We don't keep your website analytics data indefinitely after your trial ends.
+
+If you don't subscribe, we'll stop collecting new stats and eventually delete your dashboards and all their stats permanently. We'll email you before deletion so you have time to [subscribe](trial-to-paid.md) or [export your stats](export-stats.md).
+
+Subscribe before deletion to unlock your dashboards and keep your historical stats. Deleted stats cannot be recovered.
 
 ## Delete your account at any time