diff --git a/decode.go b/decode.go
index 62d6654..a931856 100644
--- a/decode.go
+++ b/decode.go
@@ -2,6 +2,7 @@ package objconv
 
 import (
 	"encoding"
+	"encoding/json"
 	"errors"
 	"fmt"
 	"reflect"
@@ -946,6 +947,22 @@ func (d Decoder) decodeTextUnmarshaler(to reflect.Value) (t Type, err error) {
 	return
 }
 
+func (d Decoder) decodeJSONUnmarshaler(to reflect.Value) (t Type, err error) {
+	var s string
+	var v = reflect.ValueOf(&s).Elem()
+
+	if t, err = d.decodeString(v); err != nil {
+		return
+	}
+
+	if to.Kind() == reflect.Ptr && to.IsNil() {
+		to.Set(reflect.New(to.Type().Elem()))
+	}
+
+	err = to.Interface().(json.Unmarshaler).UnmarshalJSON([]byte(s))
+	return
+}
+
 func (d Decoder) decodeInterface(to reflect.Value) (t Type, err error) {
 	if t, err = d.Parser.ParseType(); err == nil {
 		err = d.decodeInterfaceFromType(t, to)
@@ -1391,6 +1408,9 @@ func makeDecodeFunc(t reflect.Type, opts decodeFuncOpts) decodeFunc {
 
 	case t.Implements(textUnmarshalerInterface):
 		return Decoder.decodeTextUnmarshaler
+
+	case t.Implements(jsonDecoderInterface):
+		return Decoder.decodeJSONUnmarshaler
 	}
 
 	switch p := reflect.PtrTo(t); {
@@ -1405,6 +1425,9 @@ func makeDecodeFunc(t reflect.Type, opts decodeFuncOpts) decodeFunc {
 
 	case p.Implements(textUnmarshalerInterface):
 		return Decoder.decodeTextUnmarshalerPointer
+
+	case p.Implements(jsonDecoderInterface):
+		return Decoder.decodeJSONUnmarshaler
 	}
 
 	// check what kind is the type, potentially generate a decoder
diff --git a/decode_test.go b/decode_test.go
index 1aa7f06..fef283a 100644
--- a/decode_test.go
+++ b/decode_test.go
@@ -9,6 +9,9 @@ import (
 )
 
 func TestDecoderDecodeType(t *testing.T) {
+	// var ex exampleJSONUnmarshaler
+	// json.Unmarshaler(&ex).UnmarshalJSON([]byte("2"))
+
 	date := time.Date(2016, 12, 12, 01, 01, 01, 0, time.UTC)
 	err := errors.New("error")
 
@@ -217,6 +220,9 @@ func TestDecoderDecodeType(t *testing.T) {
 
 		// struct -> ptr
 		{struct{ A int }{42}, &struct{ A int }{42}},
+
+		// bytes -> json unmarshaler
+		{"fake json", &exampleJSONUnmarshaler{[]byte("fake json")}},
 	}
 
 	for _, test := range tests {
@@ -402,3 +408,12 @@ func TestStreamRencode(t *testing.T) {
 		})
 	}
 }
+
+type exampleJSONUnmarshaler struct {
+	b []byte
+}
+
+func (ex *exampleJSONUnmarshaler) UnmarshalJSON(b []byte) error {
+	ex.b = b
+	return nil
+}
diff --git a/encode.go b/encode.go
index 756e7f2..146be4c 100644
--- a/encode.go
+++ b/encode.go
@@ -2,6 +2,7 @@ package objconv
 
 import (
 	"encoding"
+	"encoding/json"
 	"fmt"
 	"io"
 	"reflect"
@@ -464,6 +465,14 @@ func (e Encoder) encodeTextMarshaler(v reflect.Value) error {
 	return err
 }
 
+func (e Encoder) encodeJSONMarshaler(v reflect.Value) error {
+	b, err := v.Interface().(json.Marshaler).MarshalJSON()
+	if err == nil {
+		err = e.Emitter.EmitString(stringNoCopy(b))
+	}
+	return err
+}
+
 func (e Encoder) encodeUnsupported(v reflect.Value) error {
 	return fmt.Errorf("objconv: the encoder doesn't support values of type %s", v.Type())
 }
@@ -764,6 +773,9 @@ func makeEncodeFunc(t reflect.Type, opts encodeFuncOpts) encodeFunc {
 
 	case t.Implements(errorInterface):
 		return Encoder.encodeError
+
+	case t.Implements(jsonEncoderInterface):
+		return Encoder.encodeJSONMarshaler
 	}
 
 	switch t.Kind() {
diff --git a/encode_test.go b/encode_test.go
index a775280..684c131 100644
--- a/encode_test.go
+++ b/encode_test.go
@@ -26,6 +26,14 @@ type TFloat64 float64
 type TString string
 type TBytes []byte
 
+type exampleJSONMarshaler struct {
+	b []byte
+}
+
+func (ex *exampleJSONMarshaler) MarshalJSON() ([]byte, error) {
+	return ex.b, nil
+}
+
 func TestEncoder(t *testing.T) {
 	now := time.Now()
 	err := errors.New("error")
@@ -163,6 +171,9 @@ func TestEncoder(t *testing.T) {
 				},
 			},
 		},
+
+		// json marshaler -> bytes
+		{&exampleJSONMarshaler{b: []byte("fake json")}, "fake json"},
 	}
 
 	for _, test := range tests {
diff --git a/value.go b/value.go
index fe1c55c..b3157fa 100644
--- a/value.go
+++ b/value.go
@@ -2,6 +2,7 @@ package objconv
 
 import (
 	"encoding"
+	"encoding/json"
 	"errors"
 	"reflect"
 	"sync"
@@ -108,6 +109,8 @@ var (
 
 	// interfaces
 	errorInterface             = elemTypeOf((*error)(nil))
+	jsonDecoderInterface       = elemTypeOf((*json.Unmarshaler)(nil))
+	jsonEncoderInterface       = elemTypeOf((*json.Marshaler)(nil))
 	valueEncoderInterface      = elemTypeOf((*ValueEncoder)(nil))
 	valueDecoderInterface      = elemTypeOf((*ValueDecoder)(nil))
 	binaryMarshalerInterface   = elemTypeOf((*encoding.BinaryMarshaler)(nil))