diff --git a/pom.xml b/pom.xml
index 6c34601c..8b415da1 100644
--- a/pom.xml
+++ b/pom.xml
@@ -2,8 +2,8 @@
     <modelVersion>4.0.0</modelVersion>
 
     <groupId>com.tpximpact</groupId>
-    <artifactId>url_shortener_api</artifactId>
-    <version>1.0</version>
+    <artifactId>url_shortener</artifactId>
+    <version>1.0.0</version>
 
     <parent>
         <groupId>org.springframework.boot</groupId>
@@ -16,17 +16,42 @@
     </properties>
 
     <dependencies>
-        <!-- Core -->
+        <!-- Web -->
         <dependency>
             <groupId>org.springframework.boot</groupId>
-            <artifactId>spring-boot-starter</artifactId>
+            <artifactId>spring-boot-starter-web</artifactId>
         </dependency>
 
-        <!-- Web -->
+        <!-- Spring Data JPA -->
         <dependency>
             <groupId>org.springframework.boot</groupId>
-            <artifactId>spring-boot-starter-web</artifactId>
+            <artifactId>spring-boot-starter-data-jpa</artifactId>
         </dependency>
-    </dependencies>
 
+        <!-- Embedded H2 DB FileBased mode -->
+        <dependency>
+            <groupId>com.h2database</groupId>
+            <artifactId>h2</artifactId>
+            <scope>runtime</scope>
+        </dependency>
+
+        <!--validation-->
+        <dependency>
+            <groupId>org.springframework.boot</groupId>
+            <artifactId>spring-boot-starter-validation</artifactId>
+        </dependency>
+
+        <!-- Actuator (health checks, metrics)-->
+        <dependency>
+            <groupId>org.springframework.boot</groupId>
+            <artifactId>spring-boot-starter-actuator</artifactId>
+        </dependency>
+
+        <!-- Lombok (optional, reduces boilerplate) -->
+        <dependency>
+            <groupId>org.projectlombok</groupId>
+            <artifactId>lombok</artifactId>
+            <optional>true</optional>
+        </dependency>
+    </dependencies>
 </project>
diff --git a/src/main/java/com/tpximpact/urlshortener/UrlShortenerApplication.java b/src/main/java/com/tpximpact/urlshortener/UrlShortenerApplication.java
new file mode 100644
index 00000000..cdf3eb69
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/UrlShortenerApplication.java
@@ -0,0 +1,13 @@
+package com.tpximpact.urlshortener;
+
+import org.springframework.boot.SpringApplication;
+import org.springframework.boot.autoconfigure.SpringBootApplication;
+
+@SpringBootApplication
+class UrlShortenerApplication {
+
+    public static void main(String[] args) {
+        SpringApplication.run(UrlShortenerApplication.class, args);
+    }
+
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/controller/UrlController.java b/src/main/java/com/tpximpact/urlshortener/controller/UrlController.java
new file mode 100644
index 00000000..a46cb266
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/controller/UrlController.java
@@ -0,0 +1,53 @@
+package com.tpximpact.urlshortener.controller;
+
+import com.tpximpact.urlshortener.dto.UrlListResponse;
+import com.tpximpact.urlshortener.dto.UrlRequest;
+import com.tpximpact.urlshortener.dto.UrlResponse;
+import com.tpximpact.urlshortener.service.UrlService;
+import jakarta.validation.Valid;
+import lombok.RequiredArgsConstructor;
+import lombok.extern.slf4j.Slf4j;
+import org.springframework.http.ResponseEntity;
+import org.springframework.web.bind.annotation.DeleteMapping;
+import org.springframework.web.bind.annotation.GetMapping;
+import org.springframework.web.bind.annotation.PathVariable;
+import org.springframework.web.bind.annotation.PostMapping;
+import org.springframework.web.bind.annotation.RequestBody;
+import org.springframework.web.bind.annotation.RestController;
+import java.net.URI;
+import java.util.List;
+
+@RestController
+@RequiredArgsConstructor
+@Slf4j
+class UrlController {
+    private final UrlService urlService;
+
+    @PostMapping("/shorten")
+    public ResponseEntity<UrlResponse> shorten(@RequestBody @Valid UrlRequest request) {
+        UrlResponse response = urlService.shorten(request);
+        return ResponseEntity.status(201).body(response);
+    }
+
+    @GetMapping("/{alias}")
+    public ResponseEntity<Void> redirect(@PathVariable String alias) {
+        log.info("Contacting urlService to full url with: {}", alias);
+        String fullUrl = urlService.getFullUrl(alias);
+        log.info("Received Full url to redirect: {}", fullUrl);
+        return ResponseEntity.status(302)
+                .location(URI.create(fullUrl))
+                .build();
+    }
+
+    @GetMapping("/urls")
+    public ResponseEntity<List<UrlListResponse>> getAll() {
+        return ResponseEntity.ok(urlService.getAll());
+    }
+
+    @DeleteMapping("/{alias}")
+    public ResponseEntity<Void> delete(@PathVariable String alias) {
+        urlService.delete(alias);
+        return ResponseEntity.noContent().build();
+    }
+
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/dto/UrlListResponse.java b/src/main/java/com/tpximpact/urlshortener/dto/UrlListResponse.java
new file mode 100644
index 00000000..f61f25a6
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/dto/UrlListResponse.java
@@ -0,0 +1,7 @@
+package com.tpximpact.urlshortener.dto;
+
+public record UrlListResponse(
+        String alias,
+        String fullUrl,
+        String shortUrl
+) {}
\ No newline at end of file
diff --git a/src/main/java/com/tpximpact/urlshortener/dto/UrlRequest.java b/src/main/java/com/tpximpact/urlshortener/dto/UrlRequest.java
new file mode 100644
index 00000000..79bb75b4
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/dto/UrlRequest.java
@@ -0,0 +1,8 @@
+package com.tpximpact.urlshortener.dto;
+
+import jakarta.validation.constraints.NotBlank;
+
+public record UrlRequest (
+        @NotBlank String fullUrl,
+        String customAlias
+) {}
diff --git a/src/main/java/com/tpximpact/urlshortener/dto/UrlResponse.java b/src/main/java/com/tpximpact/urlshortener/dto/UrlResponse.java
new file mode 100644
index 00000000..9c9d7d9e
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/dto/UrlResponse.java
@@ -0,0 +1,5 @@
+package com.tpximpact.urlshortener.dto;
+
+public record UrlResponse(
+        String shortUrl
+) {}
diff --git a/src/main/java/com/tpximpact/urlshortener/entity/Url.java b/src/main/java/com/tpximpact/urlshortener/entity/Url.java
new file mode 100644
index 00000000..8dff4267
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/entity/Url.java
@@ -0,0 +1,35 @@
+package com.tpximpact.urlshortener.entity;
+
+import jakarta.persistence.Column;
+import jakarta.persistence.Entity;
+import jakarta.persistence.GeneratedValue;
+import jakarta.persistence.GenerationType;
+import jakarta.persistence.Id;
+import jakarta.persistence.Table;
+import jakarta.persistence.UniqueConstraint;
+import lombok.AllArgsConstructor;
+import lombok.Builder;
+import lombok.Getter;
+import lombok.NoArgsConstructor;
+import lombok.Setter;
+
+@Entity
+@Table(name = "urls", uniqueConstraints = {
+        @UniqueConstraint(columnNames = "alias")
+})
+@Getter
+@Setter
+@NoArgsConstructor
+@AllArgsConstructor
+@Builder
+public class Url {
+    @Id
+    @GeneratedValue(strategy = GenerationType.IDENTITY)
+    private Long id;
+
+    @Column(nullable = false)
+    private String fullUrl;
+
+    @Column(nullable = false, unique = true)
+    private String alias;
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/exception/BadRequestException.java b/src/main/java/com/tpximpact/urlshortener/exception/BadRequestException.java
new file mode 100644
index 00000000..0490e90c
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/exception/BadRequestException.java
@@ -0,0 +1,5 @@
+package com.tpximpact.urlshortener.exception;
+
+public class BadRequestException extends RuntimeException {
+    public BadRequestException(String message) { super(message); }
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/exception/GlobalExceptionHandler.java b/src/main/java/com/tpximpact/urlshortener/exception/GlobalExceptionHandler.java
new file mode 100644
index 00000000..01c41b00
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/exception/GlobalExceptionHandler.java
@@ -0,0 +1,19 @@
+package com.tpximpact.urlshortener.exception;
+
+import org.springframework.http.ResponseEntity;
+import org.springframework.web.bind.annotation.ExceptionHandler;
+import org.springframework.web.bind.annotation.RestControllerAdvice;
+
+@RestControllerAdvice
+public class GlobalExceptionHandler {
+
+    @ExceptionHandler(BadRequestException.class)
+    public ResponseEntity<String> handleBadRequest(BadRequestException ex) {
+        return ResponseEntity.badRequest().body(ex.getMessage());
+    }
+
+    @ExceptionHandler(NotFoundException.class)
+    public ResponseEntity<String> handleNotFound(NotFoundException ex) {
+        return ResponseEntity.status(404).body(ex.getMessage());
+    }
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/exception/NotFoundException.java b/src/main/java/com/tpximpact/urlshortener/exception/NotFoundException.java
new file mode 100644
index 00000000..5042cfb3
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/exception/NotFoundException.java
@@ -0,0 +1,7 @@
+package com.tpximpact.urlshortener.exception;
+
+public class NotFoundException extends RuntimeException {
+    public NotFoundException(String message) {
+        super(message);
+    }
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/repository/UrlRepository.java b/src/main/java/com/tpximpact/urlshortener/repository/UrlRepository.java
new file mode 100644
index 00000000..877be95e
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/repository/UrlRepository.java
@@ -0,0 +1,15 @@
+package com.tpximpact.urlshortener.repository;
+
+import com.tpximpact.urlshortener.entity.Url;
+import org.springframework.data.jpa.repository.JpaRepository;
+import org.springframework.stereotype.Repository;
+
+import java.util.Optional;
+
+@Repository
+public interface UrlRepository extends JpaRepository<Url, Long> {
+
+    boolean existsByAlias(String alias);
+
+    Optional<Url> findByAlias(String alias);
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/service/UrlService.java b/src/main/java/com/tpximpact/urlshortener/service/UrlService.java
new file mode 100644
index 00000000..7b948ed4
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/service/UrlService.java
@@ -0,0 +1,18 @@
+package com.tpximpact.urlshortener.service;
+
+import com.tpximpact.urlshortener.dto.UrlListResponse;
+import com.tpximpact.urlshortener.dto.UrlRequest;
+import com.tpximpact.urlshortener.dto.UrlResponse;
+
+import java.util.List;
+
+public interface UrlService {
+
+    UrlResponse shorten(UrlRequest request);
+
+    String getFullUrl(String alias);
+
+    List<UrlListResponse> getAll();
+
+    void delete(String alias);
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/service/UrlServiceImpl.java b/src/main/java/com/tpximpact/urlshortener/service/UrlServiceImpl.java
new file mode 100644
index 00000000..c9efd817
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/service/UrlServiceImpl.java
@@ -0,0 +1,71 @@
+package com.tpximpact.urlshortener.service;
+
+import com.tpximpact.urlshortener.dto.UrlListResponse;
+import com.tpximpact.urlshortener.dto.UrlRequest;
+import com.tpximpact.urlshortener.dto.UrlResponse;
+import com.tpximpact.urlshortener.entity.Url;
+import com.tpximpact.urlshortener.exception.BadRequestException;
+import com.tpximpact.urlshortener.exception.NotFoundException;
+import com.tpximpact.urlshortener.repository.UrlRepository;
+import com.tpximpact.urlshortener.util.UrlUtils;
+import lombok.RequiredArgsConstructor;
+import lombok.extern.slf4j.Slf4j;
+import org.springframework.stereotype.Service;
+
+import java.util.List;
+
+@Slf4j
+@Service
+@RequiredArgsConstructor
+public class UrlServiceImpl implements UrlService {
+    private static final String BASE_URL = "http://localhost:8080/";
+    private final UrlRepository urlRepository;
+
+    @Override
+    public UrlResponse shorten(UrlRequest request) {
+
+        String alias = request.customAlias() != null
+                ? request.customAlias() : UrlUtils.generateAlias();
+
+        if (urlRepository.existsByAlias(alias)) {
+            throw new BadRequestException("Invalid input or alias already taken");
+        }
+
+        Url url = Url
+                .builder()
+                .fullUrl(request.fullUrl())
+                .alias(alias)
+                .build();
+
+        urlRepository.save(url);
+
+        return new UrlResponse(BASE_URL + alias);
+    }
+
+    @Override
+    public String getFullUrl(String alias) {
+        log.info("Getting full url for alias ' {} ' from the DB", alias);
+        return urlRepository.findByAlias(alias)
+                .map(Url::getFullUrl)
+                .orElseThrow(() -> new NotFoundException("Alias not found"));
+    }
+
+    @Override
+    public List<UrlListResponse> getAll() {
+        return urlRepository.findAll().stream()
+                .map(url -> new UrlListResponse(
+                        url.getAlias(),
+                        url.getFullUrl(),
+                        BASE_URL + url.getAlias()
+                ))
+                .toList();
+    }
+
+    public void delete(String alias) {
+
+        Url url = urlRepository.findByAlias(alias)
+                .orElseThrow(() -> new NotFoundException("Alias not found"));
+        log.info("Deleting shorten url for alias '{}' from the DB", url.getAlias());
+        urlRepository.delete(url);
+    }
+}
diff --git a/src/main/java/com/tpximpact/urlshortener/util/UrlUtils.java b/src/main/java/com/tpximpact/urlshortener/util/UrlUtils.java
new file mode 100644
index 00000000..46e50cfe
--- /dev/null
+++ b/src/main/java/com/tpximpact/urlshortener/util/UrlUtils.java
@@ -0,0 +1,13 @@
+package com.tpximpact.urlshortener.util;
+
+import lombok.extern.slf4j.Slf4j;
+
+import java.util.UUID;
+
+@Slf4j
+public class UrlUtils {
+
+    public static String generateAlias() {
+        return UUID.randomUUID().toString().substring(0, 6);
+    }
+}
diff --git a/src/main/resources/application-dev.yaml b/src/main/resources/application-dev.yaml
new file mode 100644
index 00000000..819ffce0
--- /dev/null
+++ b/src/main/resources/application-dev.yaml
@@ -0,0 +1,16 @@
+spring:
+  datasource:
+    url: jdbc:h2:file:./data/mydb
+    driver-class-name: org.h2.Driver
+    username: sa
+    password:
+
+  h2:
+    console:
+      enabled: true
+      path: /h2-console
+
+  jpa:
+    show_sql: true
+    hibernate:
+      ddl-auto: update