AI Social Media Employee — $997/mo Productized Service
Multi-tenant, Docker-based AI employee that manages Instagram, replies to comments, handles DMs, and communicates with clients via WhatsApp/Telegram.
┌─────────────────────────────────────────────────────────────┐
│ CLIENT LAYER (WhatsApp/Telegram/Email) │
├─────────────────────────────────────────────────────────────┤
│ OpenClaw Gateway (Message Router + Auth) │
├─────────────────────────────────────────────────────────────┤
│ WORKER SERVICES │
│ ├── Content Worker (captions, calendars) │
│ ├── Engagement Worker (comments, DMs) ⭐ CRITICAL │
│ ├── Intel Worker (competitor monitoring) │
│ ├── Comms Worker (client briefings) │
│ └── Admin Worker (analytics, reports) │
├─────────────────────────────────────────────────────────────┤
│ INTEGRATIONS │
│ ├── Meta Instagram Graph API │
│ ├── Instagram Messaging API │
│ ├── Qdrant (Vector DB / RAG) │
│ ├── DeepSeek (Embeddings) │
│ └── Multi-LLM Router (Kimi/Opus/Claude) │
├─────────────────────────────────────────────────────────────┤
│ INFRASTRUCTURE │
│ ├── PostgreSQL (Tenant DB) │
│ ├── Redis (Queue + Cache) │
│ ├── n8n (Workflow Automation) │
│ └── Next.js Dashboard │
└─────────────────────────────────────────────────────────────┘
# 1. Clone and setup
git clone https://github.com/0motionguy/claw-smm-stack.git
cd claw-smm-stack
# 2. Configure environment
cp .env.example .env
# Edit .env with your API keys# 3. Start full stack
docker compose up -d
# 4. Migrations run automatically via Docker entrypoint# 5. Verify
curl localhost:4000/health # Worker
curl localhost:3000 # Dashboard# 6. Create demo tenant
./scripts/seed-demo.sh# Start infrastructure only
docker compose -f docker-compose.dev.yml up -d postgres redis qdrant
# Worker (hot reload)cd services/worker && npm install && npm run dev
# Dashboard (hot reload)cd services/dashboard && npm install && npm run dev- CLAW (Mac) - Coordinator, gateway, integrations
- Berni (AWS) - Heavy compute, database, workers
- DROID (Solana Saga) - Mobile testing, client demos
| Tier | Price | Features |
|---|---|---|
| Base | $997/mo | 1 IG account, full automation |
| Assistant | +$497/mo | Email, calendar, extended support |
| Multi-Channel | +$297/mo/channel | TikTok, LinkedIn, X |
| White-Label | Custom | Agency branding, multi-client |
Unit Economics:
- Revenue: $997/mo
- Cost: $65-145/mo
- Margin: 85-93%
- Docker Compose stack (7 services: gateway, postgres, redis, qdrant, n8n, worker, dashboard)
- Database schema (6 migration files with indexes)
- Instagram Graph API v21.0 integration (comments, DMs, publishing, insights)
- Engagement Worker (classify -> route -> reply/draft/escalate/hide)
- Content Worker (captions, scheduling, calendar generation)
- Intel Worker (analytics, competitor monitoring, spike detection)
- Comms Worker (daily briefing, weekly report, lead notifications)
- Admin Worker (health checks, cost tracking, token management)
- DeepSeek RAG (Qdrant vector search)
- Multi-LLM Router (Kimi K2.5 80% / Opus 4.6 15% / Claude Pro 5%)
- BullMQ Job Queues (comment, dm, content, report)
- Heartbeat System (cron-driven: health, analytics, briefings, reports)
- Next.js Dashboard (tenant CRUD, analytics charts, approval queue)
- Circuit Breaker + Rate Limiter + Token Manager
- DROID Mobile Agent (Puppeteer + ADB automation)
- OpenClaw Skills (5 skill definitions)
- Operational Scripts (onboard, offboard, backup, deploy, seed)
- Tests (circuit-breaker, router, engage, instagram)
- Documentation (onboarding, troubleshooting, API, architecture)
| Script | Purpose |
|---|---|
scripts/tenant-new.sh | Onboard new client |
scripts/tenant-remove.sh | Offboard client |
scripts/secrets-rotate.sh | Rotate Meta tokens |
scripts/backup.sh | Database backup |
scripts/deploy.sh | Zero-downtime deploy |
scripts/seed-demo.sh | Create demo tenant |
- All API calls through circuit breaker (max 3 failures -> pause)
- All LLM calls through router (never direct) with $5/day budget per tenant
- Rate limits: 180 API/hr, 190 DM/hr, 20 publishes/24hr per tenant
- TypeScript strict mode, Zod validation on all boundaries
- All actions logged to audit_log with cost tracking
- Onboarding - Client onboarding SOP
- Troubleshooting - Common issues
- API Reference - Endpoint docs
- Architecture - System design
Private - ICM Motion / Basil Dolger