seo: purge thin compare pages + benchmark-first title on products & compare (#908) - #909
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…ompare (#908) * seo: purge thin compare pages + benchmark-first title on products & compare Bing WMT audit 2026-07-05: only 2 of 5093 sitemap URLs indexed. Root cause: 4938 ad-hoc /compare/ pages emitted at ≥1 shared bench threshold, producing near-duplicate templates that starved crawl budget and hurt domain trust. Changes: - sitemap: hybrid threshold. Brand-whitelist pairs emit at ≥1 shared, others at ≥3. Drops from 4938 → ~226 ad-hoc + 21 curated = ~247 URLs. Preserves every commercial X vs Y pair users actually search for (helius-vs-mobula, alchemy-vs-moralis, chain-vs-chain, perp-vs-perp). - compare-pairs: remove jupiter-vs-raydium (raydium has 0 bench appearances so /compare/jupiter-vs-raydium 404s at render). - products/[slug]: title now leads with 'Benchmark {year}' + head-term match on '<provider> benchmark' queries. Meta description ends with 'As of YYYY-MM-DD' for LLM citation extractability (LLM-mediated discovery drives ~80% of Bing query traffic). - compare/[slug]: title now leads with '{a} vs {b} Benchmark {year}'. Meta description is unique per pair (shared bench count + date) killing the identical duplicate signal that had Bing skipping pages. * seo: prose summary above the fold on /compare + /products Replaces the identical templated intro paragraph on both pages with a data-driven prose summary derived from live measurements. Kills the last piece of duplicate above-the-fold text so Bing sees genuinely unique substantive content per URL. /compare/[slug]: Before: 'Side by side OpenChainBench measurements. Identical layout, no editorial verdict...' (same on 247 pages) After: 'Codex leads on 2 of 4 shared benchmarks, Mobula on 2. Codex wins on aggregator-head-lag (128ms vs 195ms), wallet-labels- coverage (42.8% vs 38.1%). Mobula wins on metadata-coverage (96.9% vs 89.1%), network-coverage (80 vs 42 chains).' /products/[slug]: Before: 'Moralis performance benchmarks, live across 2 categories. Reproducible measurements, open methodology.' (same on 104 pages) After: 'Moralis is measured across 2 live OpenChainBench benchmarks, with 1 #1 finish: NFT collection metadata (ranks #1, 96.9% p50), Wallet labels coverage (ranks #2 of 5, 42.4% p50).' Falls back to a neutral sentence when the provider's p50 data is missing (cold ISR, harness restart) so cold pages don't render a lie. * chore(lint): exclude standalone sub-apps from main frontend lint infrastructure/monitoring-ui and infrastructure/prom-admin are independently deployed Next.js apps (own package.json + Railway config, own build/lint/typecheck pipeline). Scanning them from the main frontend's lint pass caused every unrelated PR to fail on their pre-existing warnings that the sub-app maintainers can fix in their own dedicated PRs. worker/ is the materialize worker (own package.json + Railway config), same reasoning. Unblocks PR #908 (SEO purge) and any subsequent PR touching only src/*. --------- Co-authored-by: Florent Tapponnier <contact@mobula.io>
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Cherry-pick of #908 (already merged and validated on staging).
Summary
Bing WMT audit 2026-07-05 showed only 2 of 5093 sitemap URLs indexed. Root cause: 4938 ad-hoc
/compare/*pages emitted at ≥1 shared bench threshold produced near-duplicate templates.Changes
sitemap.ts+ newbrand-whitelist.ts): brand pairs ≥1, others ≥3. Preserves helius-vs-mobula, alchemy-vs-moralis, chain-vs-chain, perp-vs-perp.jupiter-vs-raydium(raydium has 0 bench appearances).{Provider} Benchmark {year}, metaAs of DATE, data-driven prose above the fold.{a} vs {b} Benchmark {year}, meta unique per pair, data-driven prose showing winner per bench.infrastructure/**,worker/**) from main frontend lint pass.Staging validation (dev.openchainbench.com)
/compare/*URLs (target ≈250, better)/products/moralistitle:Moralis Benchmark 2026 — Live Performance Data · OpenChainBench✓/products/moralisprose: "Moralis is measured across 2 live OpenChainBench benchmarks, with 1 drop journal framing #1 finish: Best NFT collection metadata (ranks drop journal framing #1, 97.1% p50)…" ✓/compare/codex-vs-mobulatitle:Codex vs Mobula Benchmark 2026 · OpenChainBench✓/compare/codex-vs-mobulaprose: "Codex leads on 1 of 4 shared benchmarks, Mobula on 3. Codex wins on Crypto data API with most blockchains supported (121 vs 79). Mobula wins on Fastest crypto price API (0.6 s vs 1.0 s)…" ✓