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πŸ“Š Business Data Management Capstone Project

"Analyzing Ride Patterns & Pricing Strategies in Uber"


Summary Website:Link

πŸ“Œ Project Overview

🧾 DetailπŸ“ Information
Project TitleπŸš– Analyzing Ride Patterns & Pricing Strategies in Uber
CourseπŸ“š Business Data Management (BDM) - IIT Madras
Project TypeπŸŽ“ Academic Capstone
Team MemberAchal Deep (22F3000694)

❓ Problem Statement

  • Investigating Ride Demand Fluctuations and Peak-Hour Congestion
  • Assessing Ride Cancellations and Driver Availability Gaps
  • Optimizing Route Planning for Efficiency

πŸ“‚ Datasets

  • Data Type: Secondary (publicly available)
  • Source: Kaggle verified repositories

1. Uber NYC Enriched Pickups - Dataset Link

  • Hourly Uber pickups across NYC boroughs
  • Attributes: Borough, Date & Hour, Number of Pickups, Weather factors (temperature, wind speed, visibility, precipitation), Holiday indicator, Month & Day
  • Records: ~29,101 pickups

2. City-Airport Request Data - Dataset Link

  • Ride requests between city and airport pickup points
  • Attributes: Request status, Demand vs. Supply, Cancellation patterns
  • Records: ~6,745 total requests

πŸ”Ž Analysis Methods

  1. Descriptive Statistics: Summarizes the data to identify basic patterns and trends in ride demand.
  2. Correlation Analysis: Finds relationships between variables to identify key factors influencing demand.
  3. Temporal Analysis: Analyzes how demand changes over time to forecast peaks and troughs.
  4. Spatial-Temporal Patterns: Shows how demand varies by location and time to optimize driver deployment.
  5. Operational Gap Analysis: Identifies reasons for service failures to target specific operational issues.

πŸ“Š Key Recommendations

πŸ•’ Peak-Hour Management

  • ⚑ Implement dynamic pricing during evening rush hours (6 PM–midnight)
  • 🎯 Launch promotions for low-demand periods
  • 🚦 Partner with traffic authorities for congestion management

πŸ”§ Operational Improvements

  • ✈️ Create guaranteed earnings for airport drivers to address shortages
  • πŸ“± Deploy real-time tracking with accurate ETAs to reduce city cancellations
  • πŸ”„ Integrate backup transport during peak demand at airports

πŸ—ΊοΈ Route Optimization

  • πŸ€– Build ML models for intelligent route planning
  • πŸ§ͺ Test new routing algorithms via pilot studies
  • πŸ“‹ Establish driver feedback system for navigation improvements

πŸ› οΈ Tech Stack

πŸ“Š BDM Capstone Project

  • Analysis & Visualization: 🐍 Python Β· πŸ“¦ Pandas Β· πŸ”’ NumPy Β· πŸ“ˆ Matplotlib Β· 🌊 Seaborn
  • Reporting & Documentation: πŸ“ Google Docs Β· πŸ““ Jupyter Notebooks Β· 🎨 Canva

🌐 Summary Website

  • Frontend: πŸ–₯️ HTML Β· 🎨 Tailwind CSS Β· ⚑ JavaScript (Chart.js)

πŸ‘€ Author

Achal Deep

  • πŸŽ“ Roll No: 22F3000694
  • 🏫 IIT Madras Β· BS Degree Program (Data Science & Applications)

πŸ“œ License

πŸ“„ Licensed under the MIT License – see the LICENSE file for details.

About

πŸ“Š IIT Madras BDM Capstone Project | A data analysis project that explores Uber ride patterns and pricing strategies using publicly available datasets.

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