Because users don't understand the connection between the web site and the Twitter account, experimentation leads to spamming.
Specific report from Terre:
Text like this: See free food at the Hub? Click down here to show what’s available and click “Tweet” to notify everyone!
Follow us on Twitter for live updates: @FoodAtTheHub
People are clicking without having any clue what’s going on. I had to tool around with it to realize that it was a live platform. That is patently obvious with that kind of action over twitter when you only have 12 followers.
Because users don't understand the connection between the web site and the Twitter account, experimentation leads to spamming.
Specific report from Terre:
Text like this: See free food at the Hub? Click down here to show what’s available and click “Tweet” to notify everyone!
Follow us on Twitter for live updates: @FoodAtTheHub
People are clicking without having any clue what’s going on. I had to tool around with it to realize that it was a live platform. That is patently obvious with that kind of action over twitter when you only have 12 followers.