OpenOOH

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…

OpenOOH Website

Proposals for how to identify screens

Specification for how to communicate measurement information

Working standards around OOH creative formats