End-to-end analytics on a 10.8-million-row synthetic dataset modeling a Redcare / Shop Apotheke-style online pharmacy operating across Germany, Austria, Switzerland, and the Netherlands.
PharmaFlow Analytics is a portfolio project simulating a full-stack analyst workflow for an online pharmacy operating across the DACH region. Using a synthetic dataset of 10.8M rows across 9 relational tables, the project covers the end-to-end workflow: data generation -> SQL analysis -> Python statistical analysis -> business insights -> interactive Tableau dashboards.
The analysis is framed around the operational and commercial questions a real pharmacy analyst would face like patient lifetime value, prescription processing efficiency, cold-chain delivery performance, carrier reliability, and the E-Rezept (electronic prescription) adoption story that is reshaping German pharmacy in 2024-2026.
| KPI | Value | Why It Matters |
|---|---|---|
| Total Revenue (3-year) | €266.4M | GMV across delivered orders Jan 2023 - Dec 2025 |
| Total Orders | 1,939,990 | Excludes cancellations |
| Active Patients | 384,394 | Patients with ≥1 delivered order |
| Average Order Value | €137.32 | Strong vs pharma benchmarks |
| Rx Revenue Share | 38.4% | Prescription orders driving stable revenue |
| E-Rezept Adoption (2025) | 91.9% | Up from 5.0% in 2023 |
| Overall On-Time Delivery | 80.6% | Above 80% industry target |
| Cold-Chain On-Time | 66.6% | 14-point gap = identified operational risk |
| Return Rate | 4.13% | Well below e-commerce benchmark |
| Dashboard | What It Shows | Link |
|---|---|---|
| Sales & Patient Performance | Revenue, AOV, patient segments (RFM), geography | View on Tableau Public |
| Operations & E-Rezept | OTIF, carrier performance, fulfillment centers, prescription mix | View on Tableau Public |
Full analytical writeup: BUSINESS_INSIGHTS.md
| # | Finding | Key Number |
|---|---|---|
| 1 | E-Rezept adoption exploded 18x in 24 months | 5% -> 92% |
| 2 | E-Rezept cuts prescription processing time by 71% | 14h -> 4h |
| 3 | Top 20% of patients drive 47% of revenue | €124.4M from 76K patients |
| 4 | Chronic patients are 3x more valuable than acute | €1,249 vs €416 LTV |
| 5 | GLS underperforms DHL by 20 percentage points | 85.6% vs 65.7% OTIF |
| 6 | Cold-chain shipments run 14 points below standard | 66.6% vs 80.6% OTIF |
| 7 | Medical Devices: #1 revenue + #1 returns | €73.1M revenue / 9.3% return rate |
| 8 | DE = 72.1% of revenue; AT, NL, CH are growth markets | Berlin alone = €42M |
| Layer | Tools |
|---|---|
| Data generation | Python, NumPy, Pandas, Faker (Python-generated synthetic data) |
| SQL analysis | DuckDB (in-memory analytical database, 18 business queries) |
| Statistical analysis | Python, pandas, scipy (t-tests), matplotlib, seaborn |
| Customer analytics | RFM segmentation, LTV cohort analysis |
| Visualization | Tableau Public (2 dashboards, 19+ visualizations) |
| Version control | Git + GitHub |
pharmaflow-analytics/
├── README.md <- You are here
├── BUSINESS_INSIGHTS.md <- Full 8-finding analytical writeup
│
├── 01_data_generation/
│ ├── PharmaFlow_01_DataGeneration.ipynb
│ └── README.md
│
├── 02_sql_analysis/
│ ├── PharmaFlow_02_SQL_Analysis.ipynb
│ ├── queries/ <- 18 individual .sql files
│ └── README.md
│
├── 03_python_analysis/
│ ├── PharmaFlow_03_Python_Analysis.ipynb
│ ├── charts/ <- Saved PNGs from analysis
│ └── README.md
│
├── 05_tableau/
│ ├── dashboard_sales.png
│ ├── dashboard_operations.png
│ └── README.md
│
└── data/
├── master_table_sample.csv <- 50K-row sample for preview
└── README.md <- Data dictionary
- Generate the data - Open
01_data_generation/PharmaFlow_01_DataGeneration.ipynbin Google Colab. Run all cells. Output: 9 CSV files (~450 MB total). - Run SQL analysis - Open
02_sql_analysis/PharmaFlow_02_SQL_Analysis.ipynb. Run all 18 queries against the generated data in DuckDB. - Run Python analysis - Open
03_python_analysis/PharmaFlow_03_Python_Analysis.ipynb. Generates charts + Tableau-ready aggregated CSVs. - View dashboards - Open the Tableau Public links above.
Total runtime: ~20 minutes on Google Colab CPU runtime.
- End-to-end analyst workflow - data engineering -> SQL -> Python -> Tableau, with each layer documented
- Domain understanding - DACH pharmacy regulations (E-Rezept), cold-chain logistics, Rx vs OTC operations
- Statistical rigor - t-tests for significance, RFM segmentation, LTV cohort analysis
- Business framing - every finding includes a recommendation, not just a number
- Production discipline - version control, reproducible notebooks, data dictionary, modular SQL files
This project uses synthetic data generated with Python. It is modeled on real online-pharmacy business operations (Redcare, Shop Apotheke, DocMorris) but does not contain real patient, prescription, or company data. Numbers are illustrative; the workflow follows real industry practice.
Pavan Raj Kotagiri - Aspiring Data / Business / Supply Chain Analyst (Germany)
If this project resonates with your team's work, I'd love to connect.