A growth strategist focused on uncovering hidden blockers and untapped levers across paid, lifecycle, web and product. Currently leading Creative Performance @ Sprout Social.
I make AI tools and decision systems for experimentation, creative intelligence, growth marketing and conversion copywriting. Just trying to make gut feelings statistically significant.
Free skills that work in any AI tool (Claude Project, Custom GPT, Gemini Gem) or an API system prompt.
| Creative Diversity Audit | Score any brand's paid social portfolio from its public ad library — see a live example |
| Growth Bottleneck Audit | Six questions, then a ranked diagnosis of what's blocking growth — see a live example |
ad-creative-tagger | Tag an ad library against a fixed 33-trait taxonomy |
creative-pattern-analysis | Find which creative choices beat your portfolio, and check they're real |
copy-vs-visual-impact-analyzer | Find out whether the visual or the copy is doing the work |
custom-performance-benchmark-builder | Build benchmarks from your own history instead of an industry average |
voice-of-customer-language-scorer | Decide which customer language is worth using |
growth-planning-kit | Pressure-test a goal before the quarter starts |
38 skills across 21 repos — creative measurement, growth diagnosis, conversion copy, audience research, experimentation.
📍 Columbus, Ohio · 💼 LinkedIn