The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
etldata-transformationbusiness-intelligencedata-integrationconversion-trackingdata-warehousingmarketing-analyticsmulti-touch-attributioncustomer-journey-analysisattribution-modelingtime-decay-modelu-shaped-modellinear-attributionmarketing-data-pipelinemarketing-channel-evaluationmarketing-attribution-tools
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Updated
Dec 9, 2024 - Jupyter Notebook