roas-optimization

AI-Powered Paid Advertising Audit & Optimization — 190 checks across 5 platforms, AI creative scoring, live API connectors, audit history, competitor intelligence, PDF reports. Free alternative to Optmyzr and Adalysis.

Pulls Meta ad data automatically, syncs to Google Sheets, delivers a live analytics dashboard with rule-based insights, decision engine, and Telegram alerts.

Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

High-integrity ETL & EDA pipeline for global ad performance. Analyzes ROAS, CPA, and CTR across TikTok, Meta, and Google Ads using Python.

A comprehensive data analysis and business optimization project evaluating Netflix's annual advertising budget and ROAS on Instagram and TikTok Ads.

A collection of Google Ads Apps Scripts by Cahit Karahan featuring an intelligent Automated ROAS Script that dynamically adjusts Return on Ad Spend targets based on campaign performance. Automatically optimizes bidding strategies by analyzing daily expenses vs. budget ratios with configurable increase/decrease factors, error handling, and schedule.

Marketing Mix Modeling (MMM) pipeline using SciPy optimization. Maximizes advertising ROAS through non-linear saturation curves (diminishing returns).

A falta de traducción a inglés y piloto para Negocio

Proyecto Capstone de Data Analytics: Informe de Rendimiento de Google Ads para DH Marketing Consultants. Análisis completo en Power BI con limpieza de datos, modelado estrella, medidas DAX (ROAS, CPA, CTR, CPC) y dashboard interactivo (Visión General + Último Año).