shapely-values

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NickMorrelli / multi-touch-attribution

End-to-end Multi-Touch Attribution pipeline implementing 7 attribution models including simple rule-based approaches as well as Markov Chain and Shapley Value models. This also includes a full MTA vs MMM reconciliation framework.

python data-science markov-chain mmm marketing-analytics multi-touch-attribution attribution-modeling shapely-values marketing-measurement

Updated Jun 29, 2026
Python

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